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Mineral

Fuller's Earth

Fuller's Earth — a natural clay with exceptionally high adsorption capacity, traditionally used in Indian cosmetics (multani mitti) for cleansing oily skin and controlling excess shine.

high adsorption capacityoil controldeep cleansingAyurvedic tradition
✓ Safe
Comedogenic Rating
0/5
Irritation Potential
0/5

What is it?

Montmorillonite — a mineral clay with a layered structure that has a negative electric charge on the surface of the particles, which effectively attracts and adsorbs excess sebum, impurities, and toxins from the skin's surface. Mechanism: the high adsorption capacity of fuller's earth exceeds that of many other cosmetic clays, making it particularly effective for deep cleansing oily and problematic skin. When drying on the skin, the clay also causes a slight toning tightening, contributing to a temporary reduction in the visibility of pores.

Deep cleansing masks for oily skin, formulas for shine control and mattifying, traditional Ayurvedic cosmetics.

Key Benefits

✦
Exceptionally high adsorption of sebum and impurities
Fuller's earth has one of the highest adsorption capacities among cosmetic clays, effectively drawing out excess sebum, impurities, and contaminants from the skin and pores. Result: deep cleansing of oily and problematic skin, noticeable reduction of excess shine.
◈
Temporary toning and reduction of pore visibility
When drying on the skin, the clay causes a slight tightening of the tissues, contributing to a temporary reduction in the visibility of enlarged pores and improving the matte appearance of the skin immediately after the mask application.
✧
Traditional Ayurvedic heritage
Fuller's earth, known in India as multani mitti ("clay from Multan"), has a millennia-long history of use in Ayurvedic cosmetics for cleansing and refreshing the skin, which is now combined with modern understanding of the mineralogical adsorption properties of the clay.

Suitable for

oily and problematic skinskin with enlarged pores and excess shine

Main Actions

✓ deep cleansing✓ oil control✓ temporary toning of the skin
Fuller's Earth: drying and frequency of use

Fuller's earth can be too tightening for dry and sensitive skin with frequent use — recommended for oily skin 1-2 times a week in masks. INCI: Montmorillonite. Concentration: 10-30% in cleansing masks.

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